Beneath the Surface

Recently, I compiled a series of blog posts that have gotten my blog a lot of traffic.  There’s an iPhone game, Snappers, that causes more frustration than child-proof packaging.  So, I scoured Google, Yahoo Answers, and my game experience, and compiled a list of walkthroughs for the various levels.  As I was laying it out, I also carefully keyworded it and SEO’d the mess out of each blog post.  Now, when you google for Snappers levels, more often than not, this website will be one of the top 3 results.

Thanks to these 5 blog posts, check out my web traffic.

Pretty crazy, right?  Those are unique visitors (by IP address) per day at my website.  I uploaded the first of the walkthroughs on January 21.  Between then and the time of this blog post’s beginnings, I’ve had 37,796 individual people come to this site.

This kind of traffic landed me as one of the world’s most visited blog pages.

According to’s Blogs of the Day, I’m a high-influencing blogger.  This page varies in it’s order, but here’s the rank (the site lists the top 100) the time of this writing…

Yep…that’s right. right now is the #28 blog in the world (out of blogs using not .org or any other platform).  Let’s put this in a little bit of perspective, just to help out.  Scott Bourne hosts (or at least used to) a widely followed podcast called Photofocus, in which he answers emails on photography.  Scott has over 166k twitter followers, one of the best blogs on with posts featured in the worlds top blog posts of the day on a regular basis, and a wealth of knowledge in his field I will never be able to touch.  Here is where is blog was at…

I say all of this not to brag, but to set up this observation.  It would be natural to think that kind of traffic would increase influence, traction, and authority.  Twitter followers may jump, commenters may arise out of thin air, and the beginnings of a solid network may emerge.  But here’s another interesting stat for you…

Painfully revealing.  I’d love to hide these numbers.  I’d love to pretend the stats aren’t real.  The fact of the matter is, in the last 7 days, the unique readers of my true “content” (including my home page, about, and contact forms) are but .007758% of the traffic.  .007758% is nothing.

So why am I writing about this, how does this apply to anyone reading this (the .00000005% of my future blog traffickers)?  Here’s how it hits student ministry.  What do your numbers truly reflect?  When you’re talking with other student pastors, deacons, your pastor, or anyone you’re wanting to be looked up to by, how do your numbers come across?  Does your ministry attract a LOT of people?  If so, that’s awesome, and if done right, there’s a LOT of positives that can come out of that.  But looking beneath the surface, is there any depth?  Are you discipling students to pursue Christ and lean into His call on their life, or are you just satisfied to count their head at youth and let them chow down on pizza and warheads?

Are you making use of the numbers God has given you, or are you doing everything you can to gain accolades, with no meat beneath the surface?  Is there substance to accompany all the hype?

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